Fundamental Analysis

Return on Capital Employed (ROCE): How This One Metric Changed the Way I Understand Business and Growth

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Return on Capital Employed

For a long time, I thought that growth was the ultimate indicator of success. If a company’s revenue was increasing, it must be doing something effectively. If profits were rising, it had to be creating value. That perspective remained with me until I gained a true understanding of Return on Capital Employed (ROCE)—and recognised how … Read more

Decoding Financial Ratios: How EPS, P/E, EBITDA, ROE, and ROCE Reveal a Company’s True Worth

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Financial Ratios

If you’ve ever felt overwhelmed by stock market jargon, you’re not alone. Words like EPS, ROE, and EBITDA can make investing sound like rocket science. But here’s the truth — once you understand a few of these financial terms, you’ll start to see companies in a whole new light. Think of financial ratios like the … Read more